In this booming beauty industry, I can't believe that Aveda has slipped my mind. If you're like me, you probably didn't realize that the stores offer a handful of complimentary services and consultations. Now that I've been made aware, I will absolutely be taking advantage! Last week, I was invited to the new 10-zone Aveda Experience Center at NorthPark Center here in Dallas. I'd say we're pretty darn special because there are only two other Experience Centers in Denver and Minnesota.
I started my experience with hair. My consultant examined my hair closer than I've ever seen before, so it was cool to hear more than "you have very curly hair....so use our curly line". She was able to tell me how close my follicles were, how many hairs are growing out of each one, and the condition of my scalp...and even SHOW me the photos. Insane.
Most of what she recommended was from the curly line, but I had a little bit of build-up on my scalp and she was able to recommend the Invati Exfoliating Shampoo. I'm skeptical of most shampoos but I was interested, so they sent me home with it and I'm currently using only on my scalp when I cleanse every other week.
Next, I moved to the skincare zone and we figured out the best routine for my skin based on a series of related questions. After that, I sat at the community table where I received a well-needed neck and shoulder massage. My shoulders tend to tighten up especially with stress, so I'll take a massage any day! They use aromatherapy oils to help with relaxation, too.
My favorite part was the Chakra Experience Zone. Just in case you don't know what chakras are, they're the seven centers in the body (read more). Each chakra has a color, so my consultant asked me to choose three chakras that I felt attracted to by color. Then, she had me close my eyes and inhale each balancing mist associated to those chakras. Based on the sense of smell, I picked the scent that piqued my interest the most...and it happened to be the fifth chakra (throat or light blue) which is the center of creativity, self-expression, and communication. Interestingly, I've felt very strongly that all of these things have been totally unbalanced...so this was one of my top picks. The Chakra 5 balancing mist has top notes of organic grapefruit, ylang ylang, and rosemary.
From a merchandising perspective (that's what I went to school for), I adore the concept. Today, it's important for brands to create an experience for their customers. Aveda is a beauty veteran, so it's nice to see them opening up to a new approach and incorporating technology. The store is so beautifully merchandised -- it's fresh and so representative of what they stand for. I really hope that Aveda opens more of these stores. From the customized routines to the one-on-one consultations, I think it's genius. It just might bring in more younger beauty-goers.
If you live in Dallas or near the other two locations, you have to check out the Aveda Experience Center! Take a few girlfriends and make a girls' day of it.
Save the date for the grand opening event at NorthPark Center on January 12th!
I was invited by Aveda to experience the new Experience Center and also received products to try. All opinions are my own. // Photography: Danielle Sabol