First Look: Benefit Cosmetics in Plaza at Preston Center

I first heard about the new Benefit Cosmetics Boutique opening in Dallas early last month and I've been so excited since! I decided to beat the Dallas traffic before rush hour and make my way to The Plaza at Preston Center where the new Boutique is located (next to Sprinkles). I got a little impromptu tour and took some pictures to give you a better look inside! 

If you're not familiar with Benefit, it's a San Franciscro-based prestige cosmetics brand mainly carried in specialty retailers like Sephora and Ulta. However, if you've visited any airports lately, you may have even seen their kiosks for the jet-setting beauty -- kind of like buying makeup from a vending machine. I saw one of these on my last trip to El Paso and thought it was the cutest concept! 

Obviously I'm a huge beauty buff, but I actually never knew that Benefit Boutiques existed until I heard about the Preston location in the works. The Dallas flagship is the first in the entire Southern region, so this is a really huge deal..and it's in a fabulous location! Benefit Boutiques offer brow wax and tints, airbrush tanning, and bikini waxing. You can even gather some of your closest girlfriends and have the entire Boutique to yourselves for parties! This would be a great venue for a girls' night.

Check out the photos I took during my visit:


I didn't get any services done this time, but it's on my to-do list for when my semester settles down a bite. If you're in the area, stop by and treat yourself to a brow wax and Sprinkles cupcakes. It took me all the discipline in the world to not go completely splurge on cupcakes! I'll definitely be keeping you updated on future events happening at the Benefit Boutique soon that you can attend, so be sure to follow The Fashion Geek on social media!