Rachel Zoe Brings More Style to 3rd Annual Dallas Startup Week

This season's Box of Style curated by Rachel Zoe and The Zoe Report editors includes style, beauty, and lifestyle goodies from brands such as Tatcha, Butter London, and ethical fashion brand, Symbology. 

This season's Box of Style curated by Rachel Zoe and The Zoe Report editors includes style, beauty, and lifestyle goodies from brands such as Tatcha, Butter London, and ethical fashion brand, Symbology. 

Rachel Zoe brought more style to the 3rd Annual Dallas Startup Week! I've attended the mini, Dallas-based "SXSW" each year and, as a born-and-raised Dallasite, I'm proud to see the event grow in attendee size and with major brand collaborations. The sessions for aspiring and established entrepreneurs alike are impeccable. Anyone interested in tech, marketing, social media, or entrepreneurship should be here during this annual week of knowledge!

The Box of Style party brought to Dallas Startup Week by Rachel Zoe's team and Style Track Captain, Leah Frazier, was quickly stamped FULL on the event schedule and had a pretty lengthy waitlist of stylish hopefuls. If you weren't able to attend, I managed to get the details for you.

After fighting Dallas traffic, I arrived at the Chase Basecamp and was whisked by elevator to the second floor lounge. The panel discussing the rise of ethical fashion led by Leah Frazier with Carly Burson (Founder of Tribe Alive) and Marissa Heyl (Creative-in-Chief of Symbology Clothing) had already begun, so I waited patiently until the party kicked off. Once the panel was over and attendees started to flood the lounge, the festivities were on!

The gift bag included Craft + Foster 'Champagne Blush' tin candle, a pair of super cute YHF Los Angeles sunnies (mine are name 'Stephanie'), and a few Butter London makeup goodies including the 'Plush Rush' Lip Gloss in First Kiss and the new Oh My, How High! Lengthening Mascara.

I can't wait to see what Dallas Startup Week has up their sleeve for 2018! The next day, I had the pleasure of speaking on a panel about content creation powered by Samsung with their new Gear 360 device. The brand sponsorships and partnerships this year were amazing...and the crowd grows with excitement by the year. Piece of advice: make your Dallas Startup Week schedules as early as possible to get the best event access, or you just might find yourself missing out on another fabulous party.

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